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Title:Jony Ive - Le génial designer d'Apple (INFORMATIQUE)
Format Type:Ebook
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Category:Biography, Design, Non fiction, Business, Technology

Jony Ive - Le génial designer d'Apple (INFORMATIQUE) by Leander Kahney

PDF, EPUB, MOBI, TXT, DOC Jony Ive - Le génial designer d'Apple (INFORMATIQUE) p b Et si finalement le seul et v ritable g nie de chez Apple tait Jonathan Ive le l gendaire designer des iMac iPod iPhone et iPad Celui que Steve Jobs aimait appeler Jony b .

.

Jonathan Ive est Anglais Il est designer industriel et travaille chez Apple depuis Il a r alis avec un immense succ s le design des iMac iPod iPhone iPad Devenu Vice pr sident charg du design industriel il a impos en compagnie de Steve Jobs le design comme une priorit pour la firme Anobli par la reine du Royaume Uni en il reste cependant quelqu un de discret Steve Jobs l appelait Jony .

Voici enfin l histoire de Jony Ive le l gendaire designer d Apple Ce livre retrace sa carri re son arriv e chez Apple aux USA sa vision son mode de travail son management du design et son influence dans la manufacture des produits les plus embl matiques d Apple Il pr sente un inventeur brillant appr ci et respect qui il ne fallait que quelques heures pour cr er un nouveau design r ussi mais des semaines pour en r gler les d tails de conception et de fabrication Le livre explique en particulier les tapes de la conception des iMac iPod iPhone et iPad .

De tous les collaborateurs de Jobs Jony Ive en a t le plus proche Il a t le seul s entendre avec Jobs qui l a beaucoup prot g Jony Ive travaille toujours chez Apple Dans sa mission aucun produit n est mis sur le march sans son aval Everything is reviewed by Jony .

Ce livre parle de quelqu un qui est discret et peu connu du grand public ses produits parlent pour lui mais travers ce portrait le livre parle des produits Apple et de leur conception Il parle aussi d une mani re de concevoir des produits qui continue d influencer aujourd hui de nombreuses industries .

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Inside Steve's Brain, Jony Ive: The Genius Behind Apple's Greatest Products, The Cult of iPod, The Cult of Mac, Jony Ive: Gnius stojc za nejlepmi produkty Apple
There is no product on the planet that enjoys the devotion of a Macintosh computer Apple s machines have legions of loyal sometimes demented fans i The Cult of Mac i surveys the devoted following that has grown up around Macintosh computers Like fans of a football team or a rock group Macintosh fanatics have their own subculture with clearly defined obsessions rites and passages Famously dedicated to their computers many Mac fans eat sleep and breathe the Macintosh Fans who get Mac tattoos and haircuts people who attend Apple Store openings like they are Grateful Dead shows counterculture icons who love the Mac people who turn old Macs into aquariums or bongs Ellen Fein lookalike contests erotic fiction featuring Steve Jobs it s all here Technology reporter Leander Kahney exposes all sides of Mac fanaticism from the innocuous to the insane, No description available, i Wired i news editor Leander Kahney follows up his bestselling i The Cult of Mac i with i The Cult of iPod i a comprehensive look at how Apple s hit iPod is changing music culture and listening behavior i The Cult of iPod i includes the exclusive back story of the iPod s development looks at the many ways iPod s users pay homage to their devices and investigates the quirkier aspects of iPod culture such as iPod jacking strangers plugging into each other s iPods to discover new music as well as the growing legions of MP Js regular folks who use their iPods to become DJs Four color throughout, Dagli anni Settanta a oggi Steve Jobs ha rivoluzionato l informatica il cinema d animazione e la musica digitale riuscendo a trasformare le proprie creazioni Apple II Mac Pixar iPod iTunes iPhone non solo in campioni di vendite ma in veri e propri oggetti di culto Non c quindi da stupirsi se molti lo venerano come un dio Oltre che per le geniali intuizioni Jobs famoso per la personalit a dir poco difficile grandissimo egocentrico fanatico del controllo autentico sociopatico di lui si detto questo e altro Ma chi il vero Steve Jobs Qual il segreto del suo successo Ce lo spiega questo libro che si addentra nella mente del pap del business pi clamoroso dei nostri tempi Jobs uno spirito fortemente elitario ma i suoi prodotti sono a prova di stupido pessimo nel gestire i rapporti umani eppure riesce a circondarsi dei migliori collaboratori di caratura internazionale Si professa buddista e antimaterialista ma sforna prodotti di massa dalle fabbriche asiatiche e le promuove grazie a un impareggiabile padronanza del mezzo di comunicazione pi grossolano la pubblicit Di questa lunga serie di contraddizioni Jobs ha fatto una vera e propria filosofia di business che negli ultimi anni ha portato la sua azienda a conquistare impensabili traguardi in nuovi mercati attraverso una reale pratica dell innovazione Dalla nascita del primo Mac a quella dell ultimo arrivato in casa Apple l iPhone l autore ripercorre le tappe della vita professionale e privata di Steve Jobs in un libro che insieme avvincente biografia e fonte di preziosi spunti per creare il proprio stile di management vincente